Atlanta, GA – Trust Agents by Chris Brogan and Julien Smith.
Branding and Search Engine Optimization (SEO) is very important for businesses that incorporate their internet presence as part of their marketing campaigns. Having a good reputation and being trustworthy are critical to growth and success. Chris Brogan has become a thought leader in the area of corporate reputation and influence. Research from Fleishman-Hillard (fleishmanhillard.com) found that 89 percent of customers use search engines when they are looking at products to purchase.
Corporate reputation and transparency are two critical areas that must be vigorously protected and promoted. Chris and Julien propose ways to growing social networks, marketing products and services while being socially responsible and transparent. Having communities that provide feedback will help promote companies that do not behave badly. Trusted Agents focuses on the research and data analytics on why trust, relationship capital, and social media work together to help companies and individuals become trusted agents in their field of expertise.
How does this impact FxReputation.Com? Personal branding and social scoring are becoming the new normal. Improve your reputation and your score will go up. Everything from consumer credit scores to insurance rates are becoming linked to social networks.