Kennesaw – Reputation is a byproduct of our character. Character is shaped by our thoughts and activities. If we work on our character, our reputation is improved. But we have to work on it. Some clients want their products and brand to be outward facing while shielding their true character that is known by close friends and associates. Eventually, our character becomes our “Brand”, our “Reputation”. Ever wonder why recruiters want to speak to references before presenting your qualifications? Why would an agency like Foxwerthe want to do a background search before taking on a new client? Because we want to work with clients who do not conflict with our worldview. We would never want a business relationship to start badly because our goals and objectives don’t align. Guard your words carefully and choose to do good work. You will find your reputation will grow and your influence will increase. This goes for both individuals and companies.