AT&T Mexico has updated its mobile plans to offer zero-rated access to selected social networking apps, reports website Xataka Mexico. All subscribers to the Con Todo, Ya!, A Tu Manera and Con Todo Damos Mas plans who pay more than MXN 499 a month will have unlimited access to WhatsApp, Facebook, Messenger, Twitter, Instagram, Snapchat and Uber. The offer is initially available until 31 May.”

-Telecompaper article May 1, 2017

Data provided to social networks are being collected at an astonishing pace by the telecom companies.  This data is becoming so valuable, that companies who provide B2B services are willing to pay huge amounts to have such data to mine for new customers.  We are seeing data grow at exponential rates and this data does not go away. It gets collected and distributed between companies and governments.